1949 Divco Model 49N
Offered by Mecum Auctions, Kansas City, Missouri, March 31, 2012
Divco, which is an acronym for Detroit Industrial Vehicles Company began producing delivery vehicles in 1926 and continued doing so under a variety of different corporate umbrellas until the brand finally wound up production in 1986. Back when milk was delivered door to door, these trucks were a common sight in cities and suburbia. They are a symbol of a different time. Can’t you just picture a milkman in a white uniform hopping out of this, all smiles, walking some glass jars of milk to your door with a friendly wave? Ah, sweet Americana.
This particular truck received a mind-blowing $100,000 restoration in 1999. If the seller gets half of that out of it he should consider it a good day. That said, there is a solid market for these trucks. They remind many collectors of their childhood, of a simpler time. In that case, perhaps the “Borden’s” script on the side of the truck should be replaced with “Rosebud.”
Update: Sold $52,000.